Open The Joy
Award-winning activity kits that build kids' emotional intelligence, plus Joy Box team builds for companies.
About the Business
Open The Joy makes award-winning, science-backed activity kits that teach children emotional intelligence — disguised as something a kid actually wants to open. Anxiety, anger, empathy, gratitude: each kit turns one hard skill into craft, play and something they keep.
We serve parents and gift-givers who want more than another toy, teachers and therapists who need tools that hold a child's attention, and companies whose teams build Joy Boxes together that ship to hospitalized children.
It exists because of a hospital room. When my daughter was diagnosed with a one-in-a-million rare disease, I could not fix her health — only her emotional wellbeing. There was almost nothing built for that. So we made it: first for the beds around us, now for families everywhere.
Shalini Samtani
When my daughter was diagnosed with a one-in-a-million rare disease, I could not fix her physical health — so I put everything into the one thing I could reach: her emotional wellbeing. The tools I made for her became three companies.
Spread The Joy Foundation delivers therapeutically-based craft kits to children in over 300 hospitals nationwide. Open The Joy turned those tools into award-winning, giftable activity kits for kids — carried by Target, Walmart and Nordstrom, more than $10M in sales in under five years — alongside community-building experiences where teams build Joy Boxes that ship to hospitalized children. For InnerJoy Ed I raised capital and built an ed-tech platform delivering a 216-lesson K–5 curriculum, built to measure emotional-intelligence growth rather than simply deliver lessons.
Today I speak and run hands-on emotional intelligence workshops for schools, districts and companies — keynotes, half-day workshops, three-day intensives and team Joy Box builds. Never a lecture. Real, portable tools people make with their own hands and use in the ninety seconds when it actually matters.
Emotional intelligence training, SEL curriculum, professional development and keynotes: shalinisamtani.com
Inside the Fellowship
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45+
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