Inklings Baby creates character-driven children’s books and toys designed to foster early emotional development, inclusivity, and meaningful parent-child connection. The core problem we address is the lack of vibrant, design-forward toys for modern babies that balance developmental value with aesthetic appeal. Today’s baby product market is saturated with muted, minimalist designs that prioritize adult trends over sensory engagement, leaving few options that are both visually stimulating for children and emotionally resonant for parents. Inklings Baby reintroduces bold color, playful energy, and 80s and 90s-inspired nostalgia—reimagined for today’s families—through products that spark imagination, joy, and connection from the earliest stages of life.

Serial maker that loves to make things.
From handbags to baby toys to furniture, Aimee Danchise has over 20 years in design and production. Working with designers, clients and factories to bring ideas to life.

Cofounder of Inklings Baby, where we create colorful, character-driven children’s books and toys designed to foster early emotional development, inclusivity, and meaningful parent-child connection. Our products blend sensory engagement, storytelling, and design to support both child development and joyful shared experiences.

Inspired by the birth of my daughter Evie, who received grey bunnies and brown teddies as baby gifts, my best friend Lex and I started Inklings to bring the color and weirdness of our 80s childhood to this generation. With a focus on diversity, ensuring all our stories feature babies of various backgrounds and family dynamics and supporting the Real Mama Bears Giving Circle as our charitable giving.