Elle Olivia is a children's brand that empowers young people to embrace their audacity. We create products and experiences designed to teach kids that their voices matter, their dreams are valid, and asking for what they want is not selfish, it's essential.

We serve children and families who believe in raising the next generation with conviction. Parents who want their kids to understand early that audacity paired with integrity is not just possible, it's their birthright. Families who refuse to let their children shrink in a world that often demands it.

Elle Olivia exists because I believe the most powerful investment we can make is teaching children early to think bigger about themselves and their potential.

I'm Marty McDonald, founder of Elle Olivia, a children's brand built on one simple belief: audacity starts early. Elle Olivia empowers young people to dream boldly, ask for what matters, and show up authentically in a world that often asks them to shrink.

My entrepreneurial journey is rooted in the Audacious framework: Believe, Ask, Surrender, Repeat. I've built Elle Olivia as a living expression of those principles. It's not just a brand; it's a movement to shift how children think about their own potential and place in the world. Every product, every story, every experience is designed to invite the next generation into their own audacity.

What drives me is simple: I believe the most powerful thing we can do is teach children early that their voices matter, their dreams are valid, and asking for what they want is not selfish. It's essential. My faith and my role as a present mother inform every decision I make. I'm not asking children to be anything other than themselves; I'm inviting them to be fully, unapologetically themselves.