Teneral Cellars is a certified women and LGBTQ+ winery that sustainably farms and produces award-winning wines. We donate 10% of profits back to organizations that empower women and fight for gender and racial justice. We have donated just under $350,000 since launching in 2020.
76% of wine is purchased by women and the industry doesn't reflect its largest customer. We are disrupting the wine industry by using wine as a conduit for change so when you open a bottle, you open the necessary conversations. We host events at our tasting room so women and those who have been historically been excluded can have a safe space and know they can be in community and experience joy.

A former UC Berkeley softball player, Jill Osur still draws on her athletic background to hone her leadership style and overcome obstacles. Deeply moved to elevate women and inspire meaningful change, her values have guided her career—first as a savvy political fundraiser, then in marketing with Special Olympics Nor Cal & Nevada, and now, as an entrepreneur. Jill founded Teneral Cellars, in 2020. Teneral Cellars is driven by Jill’s belief that wine can be a conduit for change; a force for gender equity and social justice within the wine industry and our culture at large. Teneral Cellars was named “Hot Brands of 2022” by Wine Business Monthly.
• 2023 Honoree, 100 Women to KNOW in America
• 2023 Winner, NAWBO Sacramento OWL Awards – Woman Innovator
• 2022 Winner, Leadership California’s Legacy of Leadership - Corporate Leader Award
• 2022 Winner, of the Athletes’ Voices “Turn Up The Mic” Award for Excellence in Collaboration presented by ESPN
• 2022 Winner, Stevie Awards For Women in Business - Gold Medal - Best Female Entrepreneur – Consumer Products
• 2021 Winner, Women Presidents’ Organization: Adrienne Hall Award for Breaking Down Barriers