Sotira helps global brands recover value from excess, obsolete and short-dated inventory through AI-powered matching across controlled secondary markets and nonprofit channels. Sotira serves manufacturers, retailers and consumer brands and helps them identify the right destination for excess inventory based on product condition, restrictions and business goals. Sotira helps companies unlock working capital, access tax deductions, reduce disposal and storage costs and keep usable products out of landfills while maintaining control over where inventory goes. The Sotira platform also provides audit-ready documentation and impact, ESG and waste reduction reporting, turning excess inventory from a costly operational problem into measurable financial and environmental value.

Amrita Bhasin is the co-founder and CEO of Sotira, a company enabling global brands to recover value from excess inventory through AI-powered matching across secondary market and nonprofit channels. Sotira has redirected millions of pounds of excess inventory from landfills for Fortune 500 manufacturers, retailers and global brands. The company has raised millions of dollars in venture capital and received grant support from OpenAI, Blackstone and the State of California.

Amrita has been featured across more than 50 media outlets, including The New York Times, Reuters, Bloomberg, The Wall Street Journal, Forbes, TechCrunch and CNBC, and has spoken at South by Southwest, Web Summit, Shoptalk, Groceryshop, HumanX, Forbes 30 under 30 Summit and the One Young World Summit. She was named to Forbes 30 Under 30 and the San Francisco Business Times 40 Under 40.

Amrita is an inaugural member of OpenAI ChatGPT Futures, a 776 Climate Fellow, Aspen Ideas Fellow and Tory Burch Fellow. She serves as a Board Director of the Landbell USA Producer Responsibility Organization, helping advance scalable solutions for California’s textile stewardship law and enterprise waste reduction.