YVO (pronounced "ee-voh") is a women's wellness brand and the first bone health brand for women, making strength and longevity aspirational, not clinical.

The company combines a female-specific weighted vest, DEXA scan diagnostics via BodySpec, cultural partnerships, and a fast-growing community called the YVO Warrior Tribe.

YVO serves women 40 and up, entering their strongest era: not chasing youth, but building lasting strength.

Founded by seasoned entrepreneurs Marie Berry and Chiara Moore, YVO is building at the intersection of women's health, wellness, and community, to redefine what strength looks like: not performance, but practice, available to every woman, every day.

Marie Berry is a serial entrepreneur and global marketing executive building YVO, a wellness brand with the ambition to become the leading bone health platform for women.

Born in Bolivia with Indigenous roots, raised in Europe, and having lived in Asia before settling in the US, she brings a global perspective to everything she builds. Marie blends her personal health journey with a background in marketing, creativity, and commerce - on a mission to make bone health sexy.

Previously, she served as CMO and Operating Partner at an early-stage venture fund and IP firm, founded and exited two companies, and led WPP agencies for global brands including adidas, Chanel, and Ford. Marie holds a Triple Master’s in International Business from ESCP Business School and lives in Miami with her husband and two daughters.