Vitale & Company helps organizations drive performance through trust. We partner with executives, leaders, and teams across industries to strengthen leadership, build cultures of trust, and understand what’s really happening beneath the surface so they can solve the right problems, not just the obvious ones. Often, challenges with turnover, burnout, communication, or performance are rooted in trust, leadership, culture, or perfectionism. Through strategic advisory, diagnostics, custom leadership development, and coaching, we turn those insights into practical action and meaningful business outcomes. Our work is deeply personal and highly practical because leadership isn’t separate from the business. It shapes every business outcome that matters.

Vitale Buford Hardin, CSP, is a transformational leader and the visionary CEO of Vitale & Company. After two decades in corporate America, overcoming her own battles with perfectionism and addiction fueled her drive to write her memoir, Addicted to Perfect, become an iPEC-certified executive coach, and ultimately take her message to stages across the country.

What began as coaching and speaking has evolved into Vitale & Company, a leadership advisory firm helping organizations drive performance through trust, turn down the volume on perfectionism, and create lasting change. Vitale has led three groundbreaking university research studies uncovering the pervasive grip of perfectionism in today’s organizations, and more than 130 organizations have experienced the power of her approach.

Today, Vitale is known for making leadership practical and connecting the human side of work to the business outcomes that matter. Her work helps leaders look beneath the surface, strengthen trust, and build high-performing cultures where people can thrive.

Vitale’s favorite things? Fleetwood Mac, M&M Blizzards, walk & talks with friends, and early mornings.