Mocktail Club creates premium, globally inspired non-alcoholic cocktails for modern drinkers who want to drink less without compromising on flavor, sophistication, or the social experience. Inspired by founder Pauline Idogho’s travels across more than 30 countries, our cocktails bring together bold global flavors with thoughtfully selected ingredients, including botanicals, tea, and apple cider vinegar. We exist because choosing not to drink alcohol shouldn’t mean settling for less. Mocktail Club is reimagining what a non-alcoholic drink can be—delivering complex, crafted flavor and a sense of discovery, while bringing people together to drink better.

I am Pauline Idogho, founder and CEO of Mocktail Club. I was born in Nigeria, grew up in the UK, and have lived, worked, and traveled across more than 30 countries. Those experiences shaped my love of global flavors, cultures, and the way food and drink bring people together.

Before becoming an entrepreneur, I spent 15 years in investment banking, international development, and clean energy finance. During pregnancy, I stopped drinking alcohol and found myself frustrated by the lack of sophisticated options. I wanted a drink with the complexity, flavor, and sense of occasion of a great cocktail—without the alcohol. That idea became Mocktail Club, a line of globally inspired non-alcoholic cocktails.

Building Mocktail Club has taken me from finance into an entirely new world of product development, retail, brand building, and consumer behavior. It has challenged me to think differently about what it means to build not just a product, but a brand and community.

My goal is to build Mocktail Club into a defining brand for the modern drinker—one that brings a world of flavor to the table and helps people drink better, together.